Professional Profile
Franz-Stefan Hornung
Personal Data

Date of birth
Place of birth
Marital Status
Nationality
 

22 November 1967
Augsburg
Married
German
Professional Experience
July 03 - present
Head of Sport Sponsoring at T-Mobile International in Bonn Responsible for international sport sponsorships and currently for the conception of an international music marketing strategy
  • Development of international sponsoring strategies and their implementation into European T-Mobile markets
  • Conception and realisation of the T-Mobile cycling sponsorships including the T-Mobile Team
  • International strategy and its activations for T-Mobile within Deutsche Telekom's main sponsorships FIFA WC 2006 and FIFA Confederation Cup 2005
  • Strategy, conception and all activations for T-Mobile's main sponsorship at UEFA Euro 2004 within the scope of the T-Mobile Football Strategy
  • Conception and realisation of an international CSR Project: "Sport meets Unicef's schools for Africa"
August 01 - June 03
Head of Sponsoring and Events at T-Mobile Germany in Bonn
  • Main sponsorship international Four Hills Ski Tournament
  • All activations for T-Mobile within Deutsche Telekom's main sponsorship at FC Bayern Munich
  • Development of sport platforms for young target groups: mountain bike and snowboarding
  • Comprehensive co-operation with NBA for Germany
April 99 - July 01
Event manager at T-Mobile Germany in Bonn
  • Conception and realisation of sport and music events
  • Sales and consumer promotions
October 97 - March 99
Product Manager for content and marketing co-operations at MINIRUF GmbH in Hanover
  • Marketing of paging services for MTV, BRAVO, DSF and finance service provider
  • B-to-B applications for business customers such as HypoVereinsbank
May 95 - September 97
Sales and Marketing Manager at vmm Verlag GmbH in Augsburg
  • Sales, sales promotions and sales events
  • Advertising, Fairs and PR
Education
November 89 - March 95
Study of Business Economics,
University of Augsburg, graduation: Dipl.-Kfm. (Business Economics Degree) with focus on: Marketing, Business Management and Psychology
June 88
Abitur (A-Levels or high school degree), St Stephan Humanistic High School in Augsburg
Military Service
July 88 - October 89
Mountain Infantry in Mittenwald
Miscellaneous
Foreign languages
Computer skills
Leisure time
Very good command of English - written and spoken
MS-Office, Apple Operating System
Travel, Literature, Marathon, Surfing
Roles and responsibilities - Head of Sport Sponsoring
at T-Mobile International
The Head of Sport Sponsoring at T-Mobile International leads all international strategic sports platforms. He is not only responsible for six permanent co-workers and for numerous freelancers, agencies and other service providers such as TV production companies depending on the project, but also responsible for controlling and co-ordinating relevant national sponsoring departments.
Specific tasks:
  • Development and continuous evaluation of sport sponsoring strategies
  • Tailored implementation into the respective T-Mobile markets
  • Conception of all activation measures with roadmap planning, compiling budgets and controlling
  • Interface with ATL, POS, Corporate Communication and Product marketing/Content
  • Sales programs
  • Development of co-sponsorships and brand cooperations
  • Rights-holder management
  • Approval management
  • Marketing of co-sponsorships
  • TV and diverse media productions
  • Internet and community performance
  • Event and hospitality planning and realisation
  • Ticketing - conception and distribution
  • Merchandising-marketing
  • CI/CD conception and close link to brand management
  • Promotions and media co-operations
  • Press conferences and PR activations
  • CSR projects