Professional Profile
Personal Data
Date of birth
Place of birth
Marital Status
Nationality
Date of birth
Place of birth
Marital Status
Nationality
22 November 1967
Augsburg
Married
German
Professional Experience
July 03 - present
Head of Sport Sponsoring at T-Mobile International in Bonn Responsible for international sport sponsorships and
currently for the conception of an international music marketing strategy
- Development of international sponsoring strategies and their implementation into European T-Mobile markets
- Conception and realisation of the T-Mobile cycling sponsorships including the T-Mobile Team
- International strategy and its activations for T-Mobile within Deutsche Telekom's main sponsorships FIFA WC 2006 and FIFA Confederation Cup 2005
- Strategy, conception and all activations for T-Mobile's main sponsorship at UEFA Euro 2004 within the scope of the T-Mobile Football Strategy
- Conception and realisation of an international CSR Project: "Sport meets Unicef's schools for Africa"
August 01 - June 03
Head of Sponsoring and Events at T-Mobile Germany in Bonn
- Main sponsorship international Four Hills Ski Tournament
- All activations for T-Mobile within Deutsche Telekom's main sponsorship at FC Bayern Munich
- Development of sport platforms for young target groups: mountain bike and snowboarding
- Comprehensive co-operation with NBA for Germany
April 99 - July 01
Event manager at T-Mobile Germany in Bonn
- Conception and realisation of sport and music events
- Sales and consumer promotions
October 97 - March 99
Product Manager for content and marketing co-operations at MINIRUF GmbH in Hanover
- Marketing of paging services for MTV, BRAVO, DSF and finance service provider
- B-to-B applications for business customers such as HypoVereinsbank
May 95 - September 97
Sales and Marketing Manager at vmm Verlag GmbH in Augsburg
- Sales, sales promotions and sales events
- Advertising, Fairs and PR
Education
November 89 - March 95
Study of Business Economics,
University of Augsburg, graduation: Dipl.-Kfm. (Business Economics Degree) with focus on: Marketing, Business Management and Psychology
University of Augsburg, graduation: Dipl.-Kfm. (Business Economics Degree) with focus on: Marketing, Business Management and Psychology
June 88
Abitur (A-Levels or high school degree), St Stephan Humanistic High School in Augsburg
Military Service
July 88 - October 89
Mountain Infantry in Mittenwald
Mountain Infantry in Mittenwald
Miscellaneous
Foreign languages
Computer skills
Leisure time
Computer skills
Leisure time
Very good command of English - written and spoken
MS-Office, Apple Operating System
Travel, Literature, Marathon, Surfing
MS-Office, Apple Operating System
Travel, Literature, Marathon, Surfing
Roles and responsibilities - Head of Sport Sponsoring
at T-Mobile International
at T-Mobile International
The Head of Sport Sponsoring at T-Mobile International leads all international strategic sports platforms.
He is not only responsible for six permanent co-workers and for numerous freelancers, agencies and other
service providers such as TV production companies depending on the project, but also responsible for controlling
and co-ordinating relevant national sponsoring departments.
Specific tasks:
- Development and continuous evaluation of sport sponsoring strategies
- Tailored implementation into the respective T-Mobile markets
- Conception of all activation measures with roadmap planning, compiling budgets and controlling
- Interface with ATL, POS, Corporate Communication and Product marketing/Content
- Sales programs
- Development of co-sponsorships and brand cooperations
- Rights-holder management
- Approval management
- Marketing of co-sponsorships
- TV and diverse media productions
- Internet and community performance
- Event and hospitality planning and realisation
- Ticketing - conception and distribution
- Merchandising-marketing
- CI/CD conception and close link to brand management
- Promotions and media co-operations
- Press conferences and PR activations
- CSR projects
