Date of birth
Place of birth
Marital Status
Nationality
22 November 1967
Augsburg
Married
German
Professional Experience
July 03 - present
Head of Sport Sponsoring at T-Mobile International in Bonn Responsible for international sport sponsorships and
currently for the conception of an international music marketing strategy
Development of international sponsoring strategies and their implementation into European T-Mobile markets
Conception and realisation of the T-Mobile cycling sponsorships including the T-Mobile Team
International strategy and its activations for T-Mobile within Deutsche Telekom's main sponsorships FIFA WC 2006 and FIFA Confederation Cup 2005
Strategy, conception and all activations for T-Mobile's main sponsorship at UEFA Euro 2004 within the scope of the T-Mobile Football Strategy
Conception and realisation of an international CSR Project: "Sport meets Unicef's schools for Africa"
August 01 - June 03
Head of Sponsoring and Events at T-Mobile Germany in Bonn
Main sponsorship international Four Hills Ski Tournament
All activations for T-Mobile within Deutsche Telekom's main sponsorship at FC Bayern Munich
Development of sport platforms for young target groups: mountain bike and snowboarding
Comprehensive co-operation with NBA for Germany
April 99 - July 01
Event manager at T-Mobile Germany in Bonn
Conception and realisation of sport and music events
Sales and consumer promotions
October 97 - March 99
Product Manager for content and marketing co-operations at MINIRUF GmbH in Hanover
Marketing of paging services for MTV, BRAVO, DSF and finance service provider
B-to-B applications for business customers such as HypoVereinsbank
May 95 - September 97
Sales and Marketing Manager at vmm Verlag GmbH in Augsburg
Sales, sales promotions and sales events
Advertising, Fairs and PR
Education
November 89 - March 95
Study of Business Economics,
University of Augsburg, graduation: Dipl.-Kfm. (Business Economics Degree) with focus on: Marketing,
Business Management and Psychology
June 88
Abitur (A-Levels or high school degree), St Stephan Humanistic High School in Augsburg
Military Service
July 88 - October 89
Mountain Infantry in Mittenwald
Miscellaneous
Foreign languages
Computer skills
Leisure time
Very good command of English - written and spoken
MS-Office, Apple Operating System
Travel, Literature, Marathon, Surfing
Roles and responsibilities - Head of Sport Sponsoring at T-Mobile International
The Head of Sport Sponsoring at T-Mobile International leads all international strategic sports platforms.
He is not only responsible for six permanent co-workers and for numerous freelancers, agencies and other
service providers such as TV production companies depending on the project, but also responsible for controlling
and co-ordinating relevant national sponsoring departments.
Specific tasks:
Development and continuous evaluation of sport sponsoring strategies
Tailored implementation into the respective T-Mobile markets
Conception of all activation measures with roadmap planning, compiling budgets and controlling
Interface with ATL, POS, Corporate Communication and Product marketing/Content
Sales programs
Development of co-sponsorships and brand cooperations
Rights-holder management
Approval management
Marketing of co-sponsorships
TV and diverse media productions
Internet and community performance
Event and hospitality planning and realisation
Ticketing - conception and distribution
Merchandising-marketing
CI/CD conception and close link to brand management